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Rancid
Google analytics is the best service of its kind available. Very complex and it will probably show you the closes results to reality. But you can also use statcounter, its also free and preferred by many. 

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flotwig
A self-hosted solution you might want to try is called Piwik. You own all the data - it's hosted on your server, and it runs in MySQL/PHP. It has a plugin for Drupal, too, so that should make setup a lot easier. It gives many of the same reporting abilities as Google Analytics, and you can also manipulate the data using APIs.

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Guest
No, Google Analytics is the best. Especially, their advanced segments section is very powerful and without competition. Regards.

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