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For what reason do you think Twitter or Facebook shouldn't be used?
My answers, just to get you thinking...
It should not be used to hack and steal identity, or it should not be used to stalk people. I also think it should not be taken so seriously by employers because people should be allowed to have a personal life.
Advertisers can use it, and businesses can use it. However, over-advertising and spamming is a no-no.